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Uncommon Practice: People Who Deliver a Great Brand Experience By Edited by Shaun Smith

Uncommon Practice: People Who Deliver a Great Brand Experience
by Edited by Shaun Smith

What experiences do great brands create, for customers, through people? Uncommon Practice explores the creation of outstanding brand experinces delivered through people , illuminated with in-depth interviews with senior executives and front-line managers.

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Uncommon Practice: People Who Deliver a Great Brand Experience Summary


In an increasingly crowded market place, there are certain companies that really stand out from their competitors - companies like Tesco, PizzaExpress, Amazon.com, Virgin, easyGroup, First Direct, Harley Davidson, Krispy Kreme and Pret A Manger. Uncommon Practice - People who deliver a great brand experience, a new book by Interbrand and Forum, demonstrates, through interviews with key executives from these and other leading companies, how they provide remarkable experiences for their customers and staff alike. The premise behind Uncommon Practice is that that this success stems from their distinctive cultures uniquely developed to meet the needs of customers. The companies featured have defied conventional wisdom and broken the traditional rules of management to engender exceptional levels of commitment from their people, who, united behind a clear brand vision, translate their belief in the company into exceptional customer service. Editors Andy Milligan and Shaun Smith have taken care to let the voice of the organisation speak for itself. Uncommon Practice is not a `how to...' book, and does not provide a `quick-fix' list of invariable rules for success. The editors do however provide insight into the core principles and practices that the leading companies featured share but which are uncommon in many organisations today.

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Additional information

GOR001621438
Uncommon Practice: People Who Deliver a Great Brand Experience
Edited by Shaun Smith
Used - Very Good
Paperback
Pearson Education Limited
2002-05-20
192
0273659367
9780273659365
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us.