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International Marketing Reader Edited by Stanley Paliwoda

International Marketing Reader
by Edited by Stanley Paliwoda

This collection provides readings in international marketing, offering a synthesis of current theoretical developments in the area. Beginning with a critical summary of topical issues, it moves on to look at global marketing infrastructure, international processes and globalization of markets.
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International Marketing Reader Summary


This collection draws together key readings in international marketing, offering the ideal synthesis of current theoretical developments in the area. It begins with a critical summary of the topical issues and moves on to look at: global marketing infrastructure; international processes; and globalization of markets - products, advertising, distribution, pricing. It concentrates on drawing out the issues involved in international marketing and should be important reading for any student, either undergraduate or MBA, exploring the area more critically and building on introductory texts.

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Additional information

Sku
GOR001003104
Title
International Marketing Reader
Author
Edited by Stanley Paliwoda
Condition
Very Good
Binding type
Paperback
Publisher
Cengage Learning EMEA
Year published
1995-01-01
Number of pages
304
ISBN 10
0415100399
ISBN 13
9780415100397
Prizes
N/A
Cover note
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
Note
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us.