Entrepreneurship and small businesses have long been considered a rich source of both job growth and product innovation. The key role they play in a growing economy has triggered an increasing popularity in the study of entrepreneurship at business schools across the world. This volume gathers together the insights and ideas of the leading American entrepreneurs. It explores a wide range of topics facing entrepreneurs, including how to spot and evaluate opportunities, entry strategies for start-ups, marketing, financing, preparing business plans, managing a growing business and strategies for growth.