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Surpetition By Edward De Bono

Surpetition
by Edward De Bono

In Stock
$11.49
+10% GST
Competition was fine once upon a time - but times have changed, and so has business. Now businesses must learn to exploit the vast potential of the integral values that surround the purchase and use of their products and services by creating "monopolies of value". This book explains how.
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Surpetition Summary


Surpetition by Edward De Bono

Competition was fine once upon a time - but times have changed, and so has business. Now businesses must learn to exploit the vast potential of the integral values that surround the purchase and use of their products and services. They must create "monopolies of value" by blending into their offerings the array of attendant conveniences, emotions and contextual relaties in which their products and sevices exist, are decided upon, and are purchased.

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Additional information

GOR002004374
Surpetition by Edward De Bono
Edward De Bono
Used - Very Good
Paperback
HarperCollins Publishers
1993-03-01
244
0006379281
9780006379287
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us.