What does it take to succeed in today's competitive world? Is it luck? Talent? A touch of madness? Edward de Bono talked to 50 outstandingly successful men and women, all of whom spoke frankly about their own strategy. Among them were David Bailey, Sir Terence Conran, Robert Maxwell, Jackie Stewart, Sir Clive Sinclair, Virginia Wade, Lord Forte and Verity Lambert. De Bono then distilled their wisdom and experience and turned it into a practical strategy that anyone can follow in order to achieve their own ambitions in life and work. The result was this book.