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Electronic Commerce Efraim Turban

Electronic Commerce By Efraim Turban

Electronic Commerce by Efraim Turban


$25.99
Condition - Very Good
Out of stock

Summary

Dedicated to Electronic Commerce (EC), this book describes what EC is, explains how it is being conducted and managed, and explores its major opportunities, limitations, and issues. It includes supplements such as Instructor's Manual with Test Item File, Windows PH Test Manager, PowerPoint Slides, and a Companion Web site.

Electronic Commerce Summary

Electronic Commerce: A Managerial Perspective: International Edition by Efraim Turban

Reflecting-and integrating-the authors' extensive experiences as academicians, consultants, and practioners, this is the first college textbook entirely dedicated to Electronic Commerce (EC). A comprehensive overview and sourcebook of EC from an unbiased point of view, it describes what EC is explains how it is being conducted and managed, and explores its major opportunities, limitations, and issues. Supplements will include Instructor's Manual with Test Item File, Windows PH Test Manager, PowerPoint Slides, and a Companion Web site. www.prenhall.com/turban.

Table of Contents

I. INTRODUCTION 1. Overview and Preview of Electronic Commerce II. APPLICATIONS 2. Retailing 3. Advertisement 4. Services on the Internet 5. Consumer Behavior and Market Research 6. Business-to-Business Activities 7. Supply Chain Management, Intranets, and Extranets III. SUPPORT, IMPLEMENTATION, AND MANAGEMENT OF ELECTRONIC COMMERCE 8. Payment Systems 9. Corporate Strategy and Implementation 10. Public Policies: Legal, Ethical, and Societal Issues IV. INFRASTRUCTURE, ECONOMICS, AND RESEARCH 11. Hardware and Internet Technology 12. Economics of Electronic Commerce, Research, and the Future Appendix A: Programming and Software for Electronic Commerce Appendix B: Website Design Appendix C: Intelligent Agents

Additional information

GOR001496230
9780130188663
0130188662
Electronic Commerce: A Managerial Perspective: International Edition by Efraim Turban
Used - Very Good
Paperback
Pearson Education (US)
2000-10-02
512
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us

Customer Reviews - Electronic Commerce