A lively, witty and confidence-inspiring guide through the pitch process, this unique book is aimed at every aspiring and practising storyteller/film-maker setting out to turn their Big Idea into a reality. Based on a series of 'how-to' lectures developed by the authors over the last decade and interwoven with interviews with many well-known filmmakers, the book's approach is twofold. Firstly it looks at the requirements and psychology of buyers, and how successful sales techniques can be adapted to the film industry, providing a detailed analysis of the actual Pitch Process from preparation to delivery. Secondly it incorporates the experience of big name industry practitioners who relate their 'best and worst' pitch stories and advice, punctuated by a series of entertaining illustrations from the Guardian cartoonists and animators Berger and Wyse. Film students, artists, agents, distributors, script executives, and producers will find the insights of The Pitch utterly invaluable and refer to it again and again each time go out to market their Big Ideas.