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Managing Interactive Media Elaine England

Managing Interactive Media By Elaine England

Managing Interactive Media by Elaine England


$18.99
Condition - Very Good
Only 3 left

Summary

A guide to managing interactive projects. It contains chapters which begin with Industry Insights to provide a real business context. It provides guidelines for managing effective digital media projects. It places emphasis on the role of users in the design process, and less focus on the underlying technologies, which can change rapidly.

Managing Interactive Media Summary

Managing Interactive Media: Project Management for Web and Digital Media by Elaine England

This updated and expanded fourth edition retains the strength of previous editions while adding new material relevant for the changing work environment. The book describes the latest industry trends and incorporates them into a project management framework. By developing practical skills it aids the project manager's own development, and provides a coherent overview of the issues that affect all in the converging industries of communications, media and computing.

Table of Contents

Preface Acknowledgements 1. The IMP (Interactive Media Project) context 2. Initiating interactive projects 1 3. Initiating interactive projects 2 - scoping the project 4. Stakeholders and their influence 5. The client/developer partnership approach to projects 6. Troubleshooting common development problems of interactive projects - developer perspective 7. Troubleshooting common development problems of interactive projects - commissioner perspective 8. The user's contribution - usability and accessibility 9. Interactive media testing and archiving 10. Legal issues 1 11. Legal issues 2 12. The e-marketing revolution and its impact 13. Team management and interactive projects Glossary Index

Additional information

GOR003745159
9780321436931
0321436938
Managing Interactive Media: Project Management for Web and Digital Media by Elaine England
Used - Very Good
Paperback
Pearson Education (US)
2007-02-02
304
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us

Customer Reviews - Managing Interactive Media