This revised edition examines current practices in the business world. Each chapter covers a different topic of importance to today's business environment, from strategic planning to information technology. It aims to impart the insights and skills covered by present MBA programmes.
Each chapter in this updated edition has been thoroughly revised to make it current with the most important developments taking place in both the business world and in MBA programs across the country. Includes new coverage on the impact of customer driven organization, quality, information technology, change management and other topics. Also offers an overview of the core courses taken by first-year MBA students.
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About the editors ELIZA G. C. COLLINS is a faculty partner of the Center for Executive Development, located in Cambridge, Massachusetts. Formerly the senior editor of The Harvard Business Review, she is the editor of the critically acclaimed Executive Success: Making It in Management. Her other books include The Executive Dilemma: Handling People Problems at Work and Dearest Amanda: An Executive's Advice to Her Daughter. MARY ANNE DEVANNA was, until her recent death, Associate Dean of Columbia University's Graduate School of Business and coeditor of the Columbia Journal of World Business. She was also a senior consultant for "Workout," a major change program at General Electric, and earlier in her career, director of advertising at Longines. Her other books include The Transformational Leader and Strategic Human Resource Management.
Table of Contents
THE FOUNDATIONS OF MANAGEMENT. What Is Business About?. How to Think Like an Executive: The Art of Managing for the Long Run. Managing People: The R Factor. Quantitative Tools: Numbers as the Fundamental Language of Business. Managerial Economics: Guidelines for Choices and Decisions. THE FUNCTIONS OF A BUSINESS. Marketing Management: Providing Value to Customers. Information Technology: The Challenge of Strategic Transformation. Human Resource Management: Competitive Advantage Through People. Operations Management: Productivity and Quality Performance. Accounting and Management Decision Making. Financial Management: Optimizing the Value of the Firm. Strategic Management: The Challenge and the Opportunity. MANAGING CHANGE. Organizations for the Year 2000: The Transition from Hierarchy to Enterprise. Leadership for the Year 2000. Chapter Notes. Index.
The New Portable MBA by Eliza G.C. Collins
Eliza G.C. Collins
Portable MBA Series
Used - Good
John Wiley and Sons Ltd
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