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The Portable MBA By Eliza G.C. Collins

The Portable MBA
by Eliza G.C. Collins

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$17.49
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Covering the core topics taught in America's top MBA programmes, this book provides seminars on areas ranging from accounting to marketing to quantitative techniques. The book is designed to be the virtual equivalent of the first year of an MBA course.
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The Portable MBA Summary


The Portable MBA by Eliza G.C. Collins

The text covers the core topics taught in America's top MBA programs. It provides concentrated seminars on everything from accounting to marketing to quantitative techniques, taught by a team assembled from the nation's business schools, including Harvard, Wharton, Columbia, Stanford and MIT. Designed to be the virtual equivalent of the first year in a leading MBA program, this book covers managing people, quantitative tools, managerial economics, accounting, financial management, human resource management, marketing management, information technology, operations and production management and strategic management.

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Table of Contents


How to Think Like a Manager: The Art of Managing for the Long Run. THE FOUNDATIONS OF MANAGEMENT. Managing People: The R Factor. Quantitative Tools: Numbers as the Fundamental Language of Business. Managerial Economics: Guidelines for Choices and Decisions. THE FUNCTIONS OF A BUSINESS. Accounting and Management Decision Making. Financial Management: Optimizing the Value of the Firm. Marketing Management: Becoming a Market-Driven Company. Human Resource Management: Competitive Advantage Through People. The Strategic Use of Information Technology. Operations Management: Productivity and Quality Performance. Strategic Management. CONCLUSION. The Role of Business in a Democratic Society. Notes. Index.

Additional information

GOR010172453
The Portable MBA by Eliza G.C. Collins
Eliza G.C. Collins
Used - Like New
Hardback
John Wiley and Sons Ltd
1989-11-29
404
0471619973
9780471619970
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us.