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Business Research Methods Emma Bell (Professor of Organisation Studies, Professor of Organisation Studies, The Open University)

Business Research Methods By Emma Bell (Professor of Organisation Studies, Professor of Organisation Studies, The Open University)

Business Research Methods by Emma Bell (Professor of Organisation Studies, Professor of Organisation Studies, The Open University)

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$69.99
Condition - Very Good
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Very Good

Summary

The gold standard textbook in business research - trusted, comprehensive, supportive.

Business Research Methods Summary

Business Research Methods by Emma Bell (Professor of Organisation Studies, Professor of Organisation Studies, The Open University)

Business Research Methods is the complete introduction to doing business research and is an ideal guide for students embarking on a research project. Developed specifically with business and management students in mind, this textbook explores the nature and purpose of business research and the issues it entails, while also providing students with practical advice through 'Tips and skills' boxes. In addition to a broad range of relevant examples, the book features a substantial discussion of ethics, and a strong emphasis on the most frequent challenges faced by students, such as choosing a research question, planning a project, and writing it up. Fresh voices and perspectives run throughout this edition. New author, Bill Harley, further internationalizes the book's coverage, based on his expertise in the Australian business and management context. Also hear from Amrit, Jordan, Anna, Ed, and Alex - an additional five students whose personal insights and advice in the 'student experience' feature help you avoid common mistakes, and follow their successful strategies when undertaking your own research project. This edition has been extensively revised, updated, and streamlined. Coverage of E-Research is now woven throughout the entire book to reflect the centrality of internet-based research methods. The book is accompanied by a suite of online resources that include: For students: Multiple choice questions Research Project guide Interviews with students Data sets Using Excel in data analysis (in Excel) Web links For lecturers: Test bank Discussion questions PowerPoint slides Lecturer's guide Case studies Figures and plates from the text VLE cartridge

Business Research Methods Reviews

Undeniably the gold standard textbook in research methods * Dr Charlotte Smith, University of Leicester *
The perfect book for students starting a dissertation or first research project * Dr Jorge Gutic, University of Chichester Business School *

About Emma Bell (Professor of Organisation Studies, Professor of Organisation Studies, The Open University)

Emma Bell is Professor of Organisation Studies at the Open University, UK. She has an enduring interest in methods and methodological issues and has published widely in this area. Emma is a past Co-Chair of the Critical Management Studies Division of the Academy of Management, current joint Vice-Chair of Research and Publications, British Academy of Management, and joint Editor-in-Chief of Management Learning. Alan Bryman was Professor of Organizational and Social Research at the University of Leicester from 2005 to 2017. Prior to this he was Professor of Social Research at Loughborough University for thirty-one years. His main research interests were in leadership, especially in higher education, research methods (particularly mixed methods research), and the 'Disneyization' and 'McDonaldization' of modern society. Alan was also the author of the bestselling textbook Social Research Methods (Oxford University Press, 2015) as well as contributing to a range of leading journals: he was an extraordinarily well-cited and internationally renowned social scientist. Bill Harley is Professor of Management in the Department of Management and Marketing at The University of Melbourne. Bill's academic research has been motivated by an abiding interest in the centrality of work to human life. His work has been published in journals including the British Journal of Industrial Relations, Journal of Management Studies, Industrial Relations, and Work Employment and Society. Bill was previously General Editor of Journal of Management Studies and is currently on the editorial boards of the same journal, as well as Academy of Management Learning and Education and Human Relations.

Table of Contents

Part 1: The research process 1. The nature and process of business research 2. Business research strategies 3. Research designs 4. Planning a research project and developing research questions 5. Getting started. reviewing the literature 6. Ethics in business research 7. Writing up business researchPart 2: Quantitative research 8. The nature of quantitative research 9. Sampling in quantitative research 10. Structured interviewing 11. Self-completion questionnaires 12. Asking questions 13. Quantitative research using naturally occurring data. structured observation and content analysis 14. Secondary analysis and official statistics 15. Quantitative data analysis 16. Using IBM SPSS statisticsPart 3: Qualitative research 17. The nature of qualitative research 18. Sampling in qualitative research 19. Ethnography and participant observation 20. Interviewing in qualitative research 21. Focus groups 22. Language in qualitative research 23. Documents as sources of data 24. Qualitative data analysis 25. Computer-assisted qualitative data analysis. using NVivoPart 4: Mixed methods research 26. Breaking down the quantitative/qualitative divide 27. Mixed methods research. combining quantitative and qualitative research

Additional information

GOR009674411
9780198809876
0198809875
Business Research Methods by Emma Bell (Professor of Organisation Studies, Professor of Organisation Studies, The Open University)
Emma Bell (Professor of Organisation Studies, Professor of Organisation Studies, The Open University)
Used - Very Good
Paperback
Oxford University Press
20181206
688
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us

Customer Reviews - Business Research Methods