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The Unauthorized Guide To Doing Business the Alan Sugar Way Emma Murray

The Unauthorized Guide To Doing Business the Alan Sugar Way By Emma Murray

The Unauthorized Guide To Doing Business the Alan Sugar Way by Emma Murray

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Summary

Alan Sugar is a business legend. When it comes to business, Sugar is both feared and fearless. Shrewd businessman, inspirational figure and sweet-talking star of The Apprentice, this man knows how to strike a deal.

The Unauthorized Guide To Doing Business the Alan Sugar Way Summary

The Unauthorized Guide To Doing Business the Alan Sugar Way: 10 Secrets of the Boardroom's Toughest Interviewer by Emma Murray

Alan Sugar is a business legend. When it comes to business, Sugar is both feared and fearless. Shrewd businessman, inspirational figure and sweet-talking star of The Apprentice, this man knows how to strike a deal. The Unauthorized Guide to Doing Business the Alan Sugar Way draws out the universal lessons from Alan Sugar's remarkable success and identifies 10 strategies that can be applied to any business or career:* Don't push or shove* Start a revolution* Know your customer* Stay true to your values* Learn from your mistakes* Drive a hard bargain* Invest in the right people* Lead from the front* Win as a team* Hire in haste, repent at leisure Want to be the best? The secrets of phenomenal success are in your hands. Check out the other Unauthorized Guides in this series: Richard Branson; Duncan Bannatyne; Jamie Oliver; Bill Gates; and Philip Green.

About Emma Murray

Emma Murray is a freelance writer and ghostwriter specialising in Business, Psychology, History and Memoir. As a fully qualified editor and proofreader, she also works as a tutor for the training company, Editorial Training (www.edittrain.co.uk), teaching writing skills, editing, and proofreading to staff in publishing houses, organisations, and corporations. She also give talks to students and graduates about how to make a career out of freelancing.

Table of Contents

Acknowledgements. The Life and Times of Alan Sugar. One: Don't Push or Shove. With a reputation for being belligerent, Alan Sugar may not take any prisoners or suff er fools lightly, but one thing is for sure - he is no bully. Two: Start a Revolution. As a young entrepreneur, Sugar blasted onto the scene, crashed through corporate and class barriers, and revolutionized the business world forever. Three: Know Your Customer. A natural wheeler and dealer, Sugar has built up an empire from scratch by instinctively knowing exactly what his customer wants. Four: Stay True to Your Values. Alan Sugar has based his whole career and personal life around a core set of traditional values, to which he credits his success. Five: Learn from Your Mistakes. From business mogul to football chairman to media personality, Sugar has had his fair share of ups and downs, but he has managed to recover from the troubled times with grace and dignity. Six: Drive a Hard Bargain. As one of the world's toughest negotiators, Sugar has never been shy of driving a hard bargain to get what he wants. Seven: Invest in the Right People. Sugar considers people to be a company's most important asset and values loyalty and honesty above all else. Eight: Lead from the Front. A born leader, Sugar motivates and inspires his team by using clear, direct communication, coupled with an inclusive management style. Nine: Win as a Team. Both a leader and a team player, Sugar understands the importance of working as a united front in order to achieve that all-important goal. Ten: Hire in Haste, Repent at Leisure. Sugar uses clever interviewing tactics to test and challenge his prospective employees. His hiring model may be tough, but it always gets him the right person for the job. How to Negotiate the Alan Sugar Way. The Last Word. Notes. Index.

Additional information

GOR003400780
9781907312441
1907312447
The Unauthorized Guide To Doing Business the Alan Sugar Way: 10 Secrets of the Boardroom's Toughest Interviewer by Emma Murray
Emma Murray
Used - Very Good
Paperback
John Wiley and Sons Ltd
20100319
208
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us

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