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Consumers By Eric Arnould

Consumers

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Presents a global, behavioural, eclectic and multi-disciplinary coverage of consumer behaviour. Featuring the areas of technology and research, this work contains illustrative examples.

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Consumers Summary


Consumers by Eric Arnould

"Consumers, 2nd Edition" presents a global, behavioural, eclectic and multi-disciplinary coverage of consumer behaviour. Reviewers praised "Consumers" as the most current text in the field in the areas of technology and research, and it contains illustrative examples.

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Table of Contents


Part 1: An Overview of Consumer Behavior 1 Introduction:The World of Consumers 2 The Changing World of Consumption 3 The Meaning and Nature of Culture 4 Consumption Meanings Part 2: Marketing Decisions and Consumer Behavior 5 Consumer Behaviors and Marketing Strategies 6 Learning About Consumers Part 3: Consumer Decision Making and Acquisition 7 Consumer Motives, Goals, and Involvement 8 Perception: Worlds of Sensations 9 Experience, Learning and Knowledge 10 Consumer Attitudes, Judgements, and Decisions 11 Purchase and Alternatives to Purchase Part 4: Social Context and Consumption 12 Economic and Social Segments 13 Organizational and Household Behaviors 14 Interpersonal Influence 15 Consumer Attitudes and Decisions 16 Acquiring Things Part 5: Postacquistion 17 Consumer Innovation 18 Consumer Satisfaction 19 Disposal, Recycling and Reuse

Additional information

GOR002251178
Consumers by Eric Arnould
Eric Arnould
Used - Very Good
Paperback
McGraw-Hill Education - Europe
2003-04-01
768
0071214267
9780071214261
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us.