"Consumers, 2nd Edition" presents a global, behavioural, eclectic and multi-disciplinary coverage of consumer behaviour. Reviewers praised "Consumers" as the most current text in the field in the areas of technology and research, and it contains illustrative examples.
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Part 1: An Overview of Consumer Behavior 1 Introduction:The World of Consumers 2 The Changing World of Consumption 3 The Meaning and Nature of Culture 4 Consumption Meanings Part 2: Marketing Decisions and Consumer Behavior 5 Consumer Behaviors and Marketing Strategies 6 Learning About Consumers Part 3: Consumer Decision Making and Acquisition 7 Consumer Motives, Goals, and Involvement 8 Perception: Worlds of Sensations 9 Experience, Learning and Knowledge 10 Consumer Attitudes, Judgements, and Decisions 11 Purchase and Alternatives to Purchase Part 4: Social Context and Consumption 12 Economic and Social Segments 13 Organizational and Household Behaviors 14 Interpersonal Influence 15 Consumer Attitudes and Decisions 16 Acquiring Things Part 5: Postacquistion 17 Consumer Innovation 18 Consumer Satisfaction 19 Disposal, Recycling and Reuse
Consumers by Eric Arnould
Used - Very Good
McGraw-Hill Education - Europe
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This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us.