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Marketing in a week 3rd edition Eric Davies

Marketing in a week 3rd edition By Eric Davies

Marketing in a week 3rd edition by Eric Davies


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Summary

Effective marketing is essential for long-term success, and this guide explains the ideas behind the marketing process and how they can be applied, including devising marketing plans, using marketing research, segmenting your market, meeting your customer's needs and increasing sales.

Marketing in a week 3rd edition Summary

Marketing in a week 3rd edition by Eric Davies

Whether you are part of a small business or a multi-national company, effective marketing is essential for long-term success. This manual explains the ideas behind the marketing process and how they can be applied. Topics covered include devising and constructing a marketing plan, using marketing research, segmenting your market, meeting your customer's needs, and increasing sales through marketing.

About Eric Davies

Eric Davies is Principal of SRD Consultants. He has wide strategy and research consulting experience- this includes major businesses and small and medium enterprises.

Barry Davies has lectured widely and provides consultancy services to a number of large national companies. He is currently Professor of Marketing at Cheltenham and Gloucester College of Higher Education.

Table of Contents

1 - Introduction 2 - Sunday: Definitions 3 - Monday: The marketing decision process 4 - Tuesday: The market 5 - Wednesday: Marketing research 6 - Thursday: Customers needs, wants, desires 7 - Friday: The marketing strategy 8 - Saturday: Review- Your checklist

Additional information

GOR004292290
9780340849552
034084955X
Marketing in a week 3rd edition by Eric Davies
Used - Well Read
Paperback
John Murray Press
2002-03-13
96
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book. We do our best to provide good quality books for you to read, but there is no escaping the fact that it has been owned and read by someone else previously. Therefore it will show signs of wear and may be an ex library book

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