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Advertising By European Commission

Advertising by European Commission

Condition - Very Good
$22,49
Out of stock

Summary

This is the seventh volume of subseries II of 39 volumes of the "Single Market Review", an authoritative picture of the effects of economic union on European industry and its competitiveness. The volume is up to date, containing the latest facts and figures at the time of publication.

Advertising Summary

Advertising by European Commission

This is the seventh volume of subseries II of 39 volumes of the Single Market Review, an authoritative picture of the effects of economic union on European industry and its competitiveness. The volume is up to date, containing the latest facts and figures at the time of publication.

Table of Contents

Effectiveness of measures; the indirect effects of the Single Market programme; advertizers' strategies; internationalization of companies and pan-European marketing strategies; European advertizing strategies; cultural and language barriers to standardization; media developments; the economic impact of the Single Market on the advertizing service sector; the internationalization of advertizing agencies throughout the EU; the evolution of media buying, media research and production sectors; changes in competition and market concentration; productivity and competitiveness; the evolution of advertizing agencies' renumeration; business strategy.

Additional information

GOR010574596
Advertising by European Commission
Used - Very Good
Paperback
Kogan Page Ltd
1997-07-30
140
0749423196
9780749423193
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us

Customer Reviews - Advertising