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The New Penguin Dictionary of Business By Evan Davis

The New Penguin Dictionary of Business

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From oligopoly to the Pareto analysis to the Chinese wall and the Taguchi method, this text presents the mysteries of commerce, economics and finance. It is intended for those with an interest in the business world. Written by experts, it covers a host of both general and specialised terms, from 'A' shares to zero-sum game.

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The New Penguin Dictionary of Business Summary


The New Penguin Dictionary of Business by Evan Davis

Jargon, jargon, jargon - perplexing, meaningless, incomprehensible: that's all the business world is, right? Be flummoxed no more! "The Penguin Dictionary of Business" is your answer. From oligopoly to the Pareto analysis to the Chinese wall and the Taguchi method, this text deciphers and disentangles the mysteries of commerce, economics and finance. Written accessibly and succinctly, this is the ultimate reference for anyone with an interest in the business world, whether for study or work. Clearly written by experts in their fields, with practical and relevant examples, it covers a host of both general and more specialised terms, from 'A' shares to zero-sum game.

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About Evan Davis


Evan Davis is the BBC's Economics Editor. He lives in London SW5. Graham Bannock is Chair of Bannock Consulting and co-author of the Penguin Dictionary of Economics. He lives in Dorset. Paul Trott is a Senior Lecturer at the Universty of Portsmouth. Professor Mark Uncles is Head of the School of Marketing at the University of New South Wales, Australia.

Additional information

GOR001435847
The New Penguin Dictionary of Business by Evan Davis
Evan Davis
Used - Very Good
Paperback
Penguin Books Ltd
2003-02-06
400
0140513779
9780140513776
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us.