Free Shipping In Australia
International Place Branding Yearbook 2010 By F. Go

International Place Branding Yearbook 2010
by F. Go

Out of Stock
$30.99
inc. GST
The Place Branding Yearbook 2010 examines the case for applying brand and marketing strategies and tactics to the economic, social, political and cultural development of places such as communities, villages, towns, cities, regions, countries, academic institutions and other locations to help them compete in the global, national and local markets.
Only 0 left

International Place Branding Yearbook 2010 Summary


International Place Branding Yearbook 2010: Place Branding in the New Age of Innovation by F. Go

The Place Branding Yearbook 2010 examines the case for applying brand and marketing strategies and tactics to the economic, social, political and cultural development of places such as communities, villages, towns, cities, regions, countries, academic institutions and other locations to help them compete in the global, national and local markets.

Why buy from World of Books

Our excellent value books literally don't cost the earth
Free delivery in Australia
Read more here
Every used book bought is one saved from landfill

International Place Branding Yearbook 2010 Reviews


'This is a valuable and wide-ranging volume which will be of great interest to practitioners and scholars of place branding alike.' - Nicholas J. Cull, Professor of Public Diplomacy, University of Southern California.

'In order to advance the field of place branding, a much stronger multidisciplinary approach is required than has occurred to date. The intellectual bridging between different fields provided by this book represents an important step in embracing that multidisciplinary perspective. Keith Dinnie, Associate Professor of Business, Temple University Japan

This book has captured the heart of the theoretical and practical aspects of place branding as a strategic component of business today. Go and Govers have managed to succinctly present the various facets of this topic in a cohesive, logical and comprehensive manner. They have brought together key scholars and thinkers in the field and produced the most up-to-date scenario of the state of research and practice.' - TC Melewar, Professor of Marketing and Strategy, Zurich University of Applied Sciences

About F. Go


FRANK GO is Professor and Director of the Centre for Tourism Management at the Rotterdam School of Management (RSM), Erasmus University, The Netherlands. Prior to his present post he served within business faculties at universities in Canada and Hong Kong. His research focus is on marketing strategy, destination images and brand identity, ICT and innovation, sustainable business development. He serves as Academic Director of the MSc program - a joint program of RSM/Hotel School, The Hague - and is a visiting professor at Rikkyo University, Tokyo, Japan and the Open University Business School, UK. Go has also (co-) authored more than 125 articles, official reports and book chapters in which most of his writing has focused on the need to integrate technological, market and organizational change in travel, destination and hospitality contexts to improve the effectiveness of organizations.

ROBERT GOVERS is currently serving as Adjunct Associate Professor, holding the Visit Flanders Chair in Tourism Management of the Consortium University of Leuven, Belgium, where he was also Project Manager at the Flemish Centre for Tourism Policy Studies. Besides this he is a Visiting Faculty with The Hotel School, The Hague, Rotterdam School of Management, IULM University in Milan, the University of Turin and several institutes in Dubai. He co-authored many publications in the field of place branding and image, tourism, hospitality and quality management. As a project manager, Govers has been involved in many consultancy projects for reputable organizations such as IATA, the European Commission, the Flemish Government and various Dutch ministries and tourism promotion boards, and has taught courses on place branding, marketing, services marketing, strategic services management, and research methods. (www.rgovers.com)

Table of Contents


Introduction and Organization, Frank Go& Robert Govers Part 1 section of chapters on multidisciplinary perspectives An Organizational Perspective on Space and Place Branding, Stewart Clegg and Martin Kornberger A Political Perspective on Place Branding, Simon Anholt Place Marketing as Politics: The limits of Neo-liberalism, Aram Eisenschitz Knowledge Theory Perspective on Place Branding, David Snowden Country Images: Why they influence consumers, Peeter Verlegh Part 2 section of chapters on individual place case studies Case A: The Role of Nokia in Branding Finland: Companies as vectors of nation branding, Ulla Hakala, Arja Lemmetyinen and Juergen Gnoth Case B: Branding Nonmetropolitan Illinois, Adee Athiyaman& Chris Merrett Case C: Creating Desert Islands: Abu Dhabi, Geert Reitsma& Stephen E. Little Case D: In the shadow of Bangalore - Place branding and identity for Chennai, Stephen E. Little Case F: Public Private Partnership to foster Science, Higher Education and Innovation: The Case of Switzerland with swissnex Boston, Marc Fetscherin& Pascal Marmier Part 3 section of chapters on 'Future Evolution of Place Branding' Social Media and Immersive Worlds: Why international place branding doesn't get weekends off, Joshua Fouts E-Branding of Places, Robert Govers& Frank Go News Coverage of Foreign Place Brands: Implication for communication, Roland Schatz& Christian Kolmer Place Branding and Intellectual Property, Antonio Russo and Giovanna Segre Website Analysis: Brand Africa, Jeroen van Wijk, Frank Go& Robert Govers Orchestrating the innovation process of place branding, Murthy Halemane& Felix Janszen

Additional information

GOR009734258
International Place Branding Yearbook 2010: Place Branding in the New Age of Innovation by F. Go
F. Go
Used - Very Good
Hardback
Palgrave Macmillan
2010-10-27
234
0230279546
9780230279544
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us.