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The Breakaway Brand: How Great Brands Stand Out By Francis Kelly

The Breakaway Brand: How Great Brands Stand Out
by Francis Kelly

Identifies the characteristics shared by brands like Apple, Volkswagen, and JetBlue - and explains how anyone can create a killer brand. This book reveals the strategies behind branding successes such as the iPod. It explains how you can develop and market your own brand. It discusses why only a handful of brands truly break away and stand out.
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The Breakaway Brand: How Great Brands Stand Out Summary


This book identifies the five characteristics shared by exceptional brands like Apple, Volkswagen, and JetBlue - and explains how anyone can create a killer brand. Companies invest more than $100 billion annually for marketing in the U.S. alone, yet only a select few brands break away and dramatically rise above the competition. Revealing the strategies behind extraordinary branding successes such as the iPod, "The Breakaway Brand" explains how you can develop and market your own outstanding brand. Filled with real-world case studies and exclusive interviews, the book discusses why only a handful of brands truly break away and stand out in an overcrowded marketplace.

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Additional information

Sku
GOR001720495
Title
The Breakaway Brand: How Great Brands Stand Out
Author
Condition
Very Good
Binding type
Hardback
Publisher
McGraw-Hill Education - Europe
Year published
Number of pages
272
ISBN 10
0072262370
ISBN 13
9780072262377
Prizes
N/A
Cover note
Book picture is for illustrative purposes only, actual cover or edition may vary.
Note
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us.