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Communication research By G.M. du Plooy

Communication research
by G.M. du Plooy

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Deals with both qualitative and quantitative approaches to research methodology; the steps followed in the research process; data collection (sampling, measuring, questioning and observing); and the procedures followed when applying a research design and interpreting research data.
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Communication research Summary


Communication research by G.M. du Plooy

This book deals with both qualitative and quantitative approaches to research methodology; the steps followed in the research process; data collection (sampling, measuring, questioning and observing); and the procedures followed when applying a research design and interpreting research data. Various research techniques and methods are applied to conducting research of advertising, mass-media audiences and mass-media efficiency, and to conducting research in organizational and development contexts. The publication ends with a framework of scientific criteria and guidelines that can be used when planning and writing a research report, as well as when analyzing and evaluating published research reports. Against the background of outcomes-based education, the aim of this publication is to enable learners to develop and acquire the following learning outcomes: research skills, problem-solving skills, communication skills, environmental literacy, developing a macro vision, self-responsibility skills, and developing individual, moral and ethical values as part of lifelong learning.Towards achieving these outcomes, and to accommodate different learning styles, the publication follows an interactive approach and contains several learning aids, such as marginal notes, executive summaries, self-evaluation and portfolio tasks, as well as guides with criteria that can be used by learners, teachers or examiners to assess the achievement of learning outcomes and performance.

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Table of Contents


Quantitative and qualitative approaches to communication research; steps in the research process; data collection: sampling, measuring, questioning and observing; procedures followed when applying a research design and interpreting research data; research of advertising, mass-media audiences and mass-media efficiency; organisational and development communication research; the research report.

Additional information

GOR007217539
Communication research by G.M. du Plooy
G.M. du Plooy
Used - Very Good
Paperback
Juta & Company Ltd
2009-01-30
446
0702177105
9780702177101
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us.