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New Ideas About New Ideas By G. Patton Wright

New Ideas About New Ideas

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A one-of-a-kind glimpse into the essence of creativity, with inspiring insights from some of the world's most creative minds.

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New Ideas About New Ideas Summary


New Ideas About New Ideas: Insights On Creativity From The World's Leading Innovators by G. Patton Wright

In New Ideas About New Ideas, Shira White offers a fresh, lively, and inspiring perspective on innovation. Drawing from in-depth interviews with dozens of today's most fascinating people-from architect Frank Gehry to physicist Brian Greene-White illustrates how anyone can achieve a creative mindset and let the sparks fly. Whether you are building a new organization, turning around a company, launching a new ad campaign or product line, or staying a step ahead of your competitors on any front, New Ideas About New Ideas is bound to change the way you look at your life, your work, and your world.

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About G. Patton Wright


Shira P. White is president of SPWI, a leading innovation management and new-product-development consulting firm. An accomplished painter and writer, she has served as an instructor at the Pratt Institute and a lecturer at NYU's Stern Graduate School of Business and the School of Visual Arts. She lives in New York City. Visit www.newideasaboutnewideas.com.

Additional information

GOR006750835
New Ideas About New Ideas: Insights On Creativity From The World's Leading Innovators by G. Patton Wright
G. Patton Wright
Used - Very Good
Paperback
INGRAM PUBLISHER SERVICES US
2002-12-18
352
0738207802
9780738207803
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us.