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The Cultural Dimension of International Business By Gary Ferraro

The Cultural Dimension of International Business

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For junior/senior level undergraduate/graduate courses in Anthropology of Business, International Business, Applied Anthropology, International Marketing, and International Management. This book demonstrates how the theory and insights of cultural anthropology can positively influence the conduct of international business.

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The Cultural Dimension of International Business Summary


The Cultural Dimension of International Business by Gary Ferraro

For junior/senior level undergraduate/graduate courses in Anthropology of Business, International Business, Applied Anthropology, International Marketing, and International Management.

This is only book that demonstrates how the theory and insights of cultural anthropology can positively influence the conduct of international business.

The text takes a five-pronged approach to the study of the cultural environment of global business. It explores (1) such general concepts as culture, ethnocentrism, and culture change; (2) the nature of the communication process, both linguistic and nonverbal communication; (3) a typology of value contrasts that can be applied anywhere in the world to help diagnose potential breakdowns in business communication; (4) a number of ways of collecting relevant culture-specific data on any of the hundreds of different national cultures of the world; and (5) a set of valuable skills and competencies that are vital for becoming a world class business person.

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Table of Contents


1. Cultural Anthropology and International Business.

2. Cultural and International Business: A Conceptual Approach.

3. Communicating across Cultures: Language.

4. Communicating across Cultures: The Nonverbal Dimension.

5. Contrasting Cultural Values.

6. Negotiating across Cultures.

7. Coping with Culture Shock.

8. Developing Global Managers.

Appendix A: Cross-Cultural Scenario Discussions.

Appendix B: Locating Relevant Cultural Information.

References.

Index.

Additional information

GOR002632471
The Cultural Dimension of International Business by Gary Ferraro
Gary Ferraro
Used - Good
Paperback
Taylor & Francis Inc
2005-02-09
224
0131927671
9780131927674
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
The book has been read but remains in clean condition. All pages are intact and the cover is intact. Some minor wear to the spine.