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Marketing Fundamentals By Geoff Lancaster

Marketing Fundamentals

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This workbook was written specifically for students studying for the Marketing Fundamentals module of the CIM Certificate and has been revised to match the 1999 syllabus. It includes the CIM syllabus and guidance notes, an exam paper, specimen answers and a Senior Examiner's Report.

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Marketing Fundamentals: 1999-2000 by Geoff Lancaster

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Table of Contents

The marketing culture; tools of marketing - marketing research -analyzing and understanding buyer behaviour; tools of marketing -product; tools of marketing - portfolio management and new product development; tools of marketing - price; tools of marketing - place; tools of marketing - promotion; combining and extending the marketing mix - elements of planning and control; customer care; the evolving market culture; marketing fundamentals - the examination.

Additional information

Marketing Fundamentals: 1999-2000 by Geoff Lancaster
Geoff Lancaster
CIM Student Workbook S.: Certificate
Used - Very Good
Taylor & Francis Ltd
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us.