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The M-bomb By Geoff Webb

The M-bomb

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Bringing his experience, the author offers a guide for economy businesses to help them survive the M-Bomb, and thrive in the world. With examples from financial services, manufacturing, retail, telecoms and food, he backs up his insights, assertions, every must-do and bear-traps.

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The M-bomb Summary


The M-bomb: Riding the Multi-channel Whirlwind by Geoff Webb

Geoff Webb brings his huge experience at the sharp-end to offer a comprehensive guide for both new and old economy businesses to help them survive the M-Bomb, and thrive in the world to come. Winning companies must reorganise themselves to successfully manage clicks, bricks and other tricks smoothly and profitably. Customers will expect to be served in any way they choose - at no extra charge. With examples from financial services, manufacturing, retail, telecoms and food. The "M-Bomb" is the first guide to the next five years of business. Geoff Webb backs up every insight, every assertion, every must-do and every bear-trap with a living example from the markets and his vast international business.

Customer Reviews - The M-bomb


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The M-bomb Reviews


"Enlivened by amusing metaphors, Webb's writing style is a refreshing change from that of most management books. At last, a business book that is fun to read." (Gulf Business, April 2001) "this book is .. incisive, practical and thoroughly digestible...read this book". (Marketing, 12th July 2001) "a compelling read" (Admap, September 2001) "..well written and highly informative book. I predict that there are a great many companies out here that would benefit hugely from it..." (M2 Communications, 2 March 2001)

About Geoff Webb


Geoff Webb brings his experience from driving change and innovation in the most aggressive blue--chip businesses around the world. He is also the founder of The Webb Partnership, an international consulting group specialising in customer innovation and e--services strategy and implementation. During the last three years Geoff and his team have worked with and supported hundreds of leading retail and consumer businesses around the world. He knows where the bodies are buried in building new channels to market.

Table of Contents


Hearing the M--Bomb Ticking Life Beyond the Internet Clouds Reasons to Smile and then Panic (a Little) Planning Your Multi--channel Defenses Conceiving the Multi--channel Organization Building the Customer Operating Model Strategies to be the First Brand Standing The Good, the Bad and the Ugly Riding the Multi--channel Tiger Implementing the Multi--channel Business (and Getting to Market Quickly with the Right Services) Transforming the Organization and "Living the Brand" The Field Guide and a View of the Future The Big Agenda, the New Surprises and a Trip to Casablanca Index.

Additional information

GOR004660648
The M-bomb: Riding the Multi-channel Whirlwind by Geoff Webb
Geoff Webb
Used - Very Good
Paperback
John Wiley and Sons Ltd
2000-12-29
212
1841121398
9781841121390
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us.