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Sports Business Management By George Foster (Stanford University, USA)

Sports Business Management by George Foster (Stanford University, USA)

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Sports Business Management Summary

Sports Business Management: Decision Making Around the Globe by George Foster (Stanford University, USA)

This new edition of a widely adopted textbook equips students with a comprehensive understanding of the sport industry. With a focus on management, strategy, marketing and finance, the decision-making approach of the book emphasizes key concepts while translating them into practice. Content specific to each of the vital stakeholders in the sport business is included.

Foster, O'Reilly and Davila present a set of modular chapters supported with international examples. Supplementary materials available to instructors include mini-cases, full case studies, activities, in-class lecture materials and exercises to help students apply the decision-making approach to real-world situations.

The book includes content about sport organizations, such as the Olympic Games, FIFA World Cup, the European Premier Leagues and Major North American Professional Sport Leagues. Stanford cases are updated for the second edition and entirely new chapters cover the latest topics, including esports, sports gambling, fantasy sports and crisis management. This is an ideal textbook for upper-level undergraduate and postgraduate students of sports business and management.

About George Foster (Stanford University, USA)

George Foster is the Konosuke Matsushita Professor of Management at the Graduate School of Business, Stanford University, USA. Norm O'Reilly is Professor of Sport Management and the Director of the International Institute for Sport Business & Leadership, Lang School of Business & Economics, University of Guelph, Canada. Antonio Davila is Professor of Entrepreneurship and Accounting and Control at IESE Business School, University of Navarra, Spain.

Table of Contents

Part I: Introduction to Sports Business Management

1. Decision Making: A Structured Approach

2. The World of Sports and its Business Ecosystem

3. Global Sporting Bodies, Federations, and Associations

Part II: Stakeholders

4. Leagues

5. Professional Athletes and Players' Associations/Unions

6. Clubs, Management, and Valuation

7. Club Player-Side Decision Making

8. Esports

9. College Sports I: Overview and NCAA Decision Making

10. College Sports II: Conference and College Level Decision-Making

Part III: Applications

11. Building Sports Engagement

12. Sport Marketing

13. Sports Sponsorship I: Strategy

14. Sport Sponsorship II: Activation, Evaluation & Servicing

15. Athlete Sponsorship, Endorsement, and Branding

16. Sporting Events and Mega-Events

17. Ticket Pricing and Venue-Related Revenue Streams

18. Building New Venues and Venue Management

19. Sports Gambling and Fantasy Sports

20. Sports Content Distribution: Broadcasting, Cable and OTT's

21. Networks and Sport Content

22. Crisis Management

Additional information

NGR9780367356064
9780367356064
0367356066
Sports Business Management: Decision Making Around the Globe by George Foster (Stanford University, USA)
New
Paperback
Taylor & Francis Ltd
2020-08-10
616
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a new book - be the first to read this copy. With untouched pages and a perfect binding, your brand new copy is ready to be opened for the first time

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