Free Shipping in Australia on over 5 million books in stock
International Marketing and Export Management By Gerald Albaum

International Marketing and Export Management

Used Price
$45.99
inc. GST
Free Shipping in Australia
The third edition of this text which retains coverage of the closely related subjects of marketing and export management. Giving students a realistic picture of marketing strategies in the international arena, coverage includes small, medium and large multinational operations.

Only 1 left


International Marketing and Export Management Summary


International Marketing and Export Management by Gerald Albaum

As international trade barriers continue to disappear, more small and medium sized companies are gaining access to international markets. For such companies exporting is a central part of the international marketing process.The third edition of this text retains its unique coverage giving students a realistic picture of marketing strategies in the international arena. New features of the third edition include an analysis of the impact of government and politics and the effects of the latest technologies.

Why buy from World of Books

Our excellent value books literally don't cost the earth
Free delivery in Australia
Read more here
Every used book bought is one saved from landfill

Table of Contents


*Preface *Acknowledgements *International Marketing and Exports *Bases of International Marketing *The International Environment *Export Market Selection: Definition and Strategies *Information for International Market(ing) Decisions *Export Market Entry Strategies *Export Entry Models *Non-Export Entry Modes *Product Decisions *Pricing Decisions *Financing and Methods of Payment *Promotion and Marketing Communications *The Export Order and Physical Distribution *Organisation of International Marketing Activities

Additional information

GOR001717427
International Marketing and Export Management by Gerald Albaum
Gerald Albaum
Used - Very Good
Paperback
Pearson Education (US)
1998-03-20
576
0201419645
9780201419641
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us.