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Consumer Behaviour By Gerrit Antonides

Consumer Behaviour
by Gerrit Antonides

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Developed from a wholly European perspective and containing European data and examples throughout, this text includes European sociodemographic data, consumer sentiment data, data on consumer unions, and data on values.
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Consumer Behaviour Summary


Consumer Behaviour: A European Perspective by Gerrit Antonides

Consumer Behaviour is the first truly European consumer behaviour textbook, placing the subject clearly within its economic, psychological, sociological and historical context. The authors provide greater insight for readers by examining both the determinants and the consequences of consumer decision making. Antonides and Van Raaij include numerous examples, cases and sociodemographic data and provide complete coverage of core topics together with important new ones. Innovative chapters are included on: financial behaviour welfare, wellbeing and property families and household production consumption and the environment shopping behaviour. The authors explore the full consumption cycle, not only the first stages of orientation and procurement, but also the usage and disposal of products. Consumer Behaviour is ideal for both undergraduate and postgraduate students. It will also benefit non-European students who need to gain a wider understanding of consumer behaviour. Marketers, market researchers, public relations officers and government officials dealing with consumer policy will also find it extremely useful.

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About Gerrit Antonides


Gerrit Antonides is Associate Professor of Economic Psychology in the Faculty of Economics and a Fellow of the Tinbergen Institute at Erasmus University Rotterdam. W. Fred van Raaij is Professor of Marketing and Marketing Communication, and Director of the research institute Erasm at the Rotterdam School of Management, Erasmus University Rotterdam.

Table of Contents


Introduction and Overview. MACRO-FACTORS IN CONSUMPTION. Demographic Development. Cultural Development. Supply and Use of Products and Services. Consumerism and Consumer Policy. BASIC PROCESSES. Perception and Categorization. Meaning Structure and Values. Motivation and Consumer Behaviour. Attitudes and Emotions. Learning Processes. Decision Processes. Situation and Behaviour. SOCIAL PROCESSES. Families and Household Production. Reference Groups. Innovation. Lifestyle and Consumption of Time. Media Use. Shopping Behaviour. Financial Behaviour. Age Groups and Ethnic Consumer Groups. AFTER-SALES PROCESSES. Consumer Satisfaction and Complaints. Consumption and the Environment. Welfare and Ownership. APPLICATIONS. Market Segmentation and Product Differentiation. Consumer Research. Epilogue. Indexes.

Additional information

GOR001118609
Consumer Behaviour: A European Perspective by Gerrit Antonides
Gerrit Antonides
Used - Good
Paperback
John Wiley & Sons Inc
1998-04-29
642
0471975133
9780471975137
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us.