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Exploring Corporate Strat T&c By Gerry Johnson

Exploring Corporate Strat T&c
by Gerry Johnson

In Stock
$20.99
+10% GST
The text of "Exploring Corporate Strategy" is supplemented by a selection of case studies from international and European companies, underpinning the important concepts and principles of corporate strategy and strategic management. An ELBS/LPBB edition is available.
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Exploring Corporate Strat T&c Summary


Exploring Corporate Strat T&c by Gerry Johnson

The text of "Exploring Corporate Strategy" is supplemented by a selection of case studies from International and European companies, underpinning the important concepts and principles of corporate strategy and strategic management. The text covers all the underlying concepts, analytical methods and practical implications of corporate strategy, showing how they can be applied successfully to organizations. Providing an understanding of what corporate strategy is and why strategic decisions are important, the authors view corporate strategy in two ways - as a matter of economic analysis and planning, and as a matter of organizational decision making within a social, political and cultural process. Building on the practice of good strategic management, the text should help managers to take decisions about change, and implement change with assurance and skill. The different approaches to formulating strategy are also discussed. New to the third edition are: fuller account of strategy development processes; more integrated treatment of cultural context of strategy; and critique of Porter's generic strategies and market driven framework for considering generic strategies.

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Table of Contents


Part 1 Introduction: corporate strategy - an introduction; strategic management in practice. Part 2 Strategic analysis: analyzing the environment; analyzing resources and strategic capability, culture and stakeholder expectations. Part 3 Strategic choice: strategic options, strategy evaluation; strategy evaluation; planning and allocating resources; organization structure and design; managing strategic change.

Additional information

GOR002618387
Exploring Corporate Strat T&c by Gerry Johnson
Gerry Johnson
Used - Very Good
Paperback
Pearson Education (US)
1993-04-01
576
013297441X
9780132974417
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us.