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Exploring Corporate Strategy with MyStrategyLab Gerry Johnson

Exploring Corporate Strategy with MyStrategyLab By Gerry Johnson

Exploring Corporate Strategy with MyStrategyLab by Gerry Johnson


$41.99
Condition - Very Good
Only 4 left

Exploring Corporate Strategy with MyStrategyLab Summary

Exploring Corporate Strategy with MyStrategyLab: Text & Cases by Gerry Johnson

Over 750,000 students worldwide have used this best-selling book to understand and explore strategic management through their academic and professional careers.

Available in two versions (Text and Text & Cases),Exploring Corporate Strategyhas established a reputation as a pre-eminent textbook in its field, based upon the expertise of authorship, range of cases, depth of commentary and wealth of supporting resources.

The 8th edition builds on these strengths, including coverage of key topic areas in this fast-moving discipline such as internationalisation, innovation and entrepreneurship. It is written for students of Strategic Management at all levels.

About Gerry Johnson

Gerry Johnson is Professor of Strategic Management at Lancaster University. Kevan Scholes is Visiting Professor of Strategic Management at Sheffield Hallam University. Richard Whittington is Professor of Strategic Management at University of Oxford.

Table of Contents

1 Introducing Strategy

THE STRATEGIC POSITION

2 The Environment
3 Strategic Capability
4 Governance and Stakeholders
5 Strategy and Culture

STRATEGIC CHOICES

6 Business-level strategy
7 Innovation & Entrepreneurship
8 Corporate Diversity
9 International strategy
10 Directions & Methods

STRATEGY INTO ACTION

11 Organising for success
12 Enabling success
13 Managing change

STRATEGY DEVELOPMENT

14 Strategy development Processes
15 The Practice of Strategy

EPILOGUE: THE STRATEGY LENSES

Additional information

GOR002956793
9780273731566
0273731564
Exploring Corporate Strategy with MyStrategyLab: Text & Cases by Gerry Johnson
Used - Very Good
Hardback
Pearson Education Limited
2009-12-21
881
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us

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