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Exploring Corporate Strategy By Gerry Johnson

Exploring Corporate Strategy by Gerry Johnson

Condition - Very Good
$20.99
Only 2 left

Summary

This text covers all the underlying concepts, analytical methods and practical implications of corporate strategy, showing how they can be applied successfully to organizations. It aims to help managers to take decisions about change and to implement change. An LPBB edition is available.

Exploring Corporate Strategy Summary

Exploring Corporate Strategy by Gerry Johnson

Now in its third edition, this European strategy text covers the underlying concepts, analytical methods and practical implications of corporate strategy, showing how they can be applied successfully to organizations. Providing an understanding of what corporate strategy is and why strategic decisions are important, the authors view corporate strategy in two ways - as a matter of economic analysis and planning, and as a matter of organizational decision making within a social, political and cultural process. Building on the practice of good strategic management, the text will help managers to take decisions about change, and implement change with assurance and skill. The different approaches to formulating strategy are also discussed. New to the third edition are: fuller account of strategy development processes; more integrated treatment of cultural context of strategy; and critique of Porter's generic strategies and market driven framework for considering generic strategies.

Table of Contents

Part 1 Introduction: corporate strategy - an introduction; strategic management in practice. Part 2 Strategic analysis: analyzing the environment; analyzing resources and strategic capability, culture and stakeholder expectations. Part 3 Strategic choice: strategic options, strategy evaluation; strategy evaluation; planning and allocating resources; organization structure and design; managing strategic change.

Additional information

GOR003716461
9780132968492
0132968495
Exploring Corporate Strategy by Gerry Johnson
Used - Very Good
Paperback
Pearson Education Limited
1993-04-01
356
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us

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