Cart
Free Shipping in Australia
Proud to be B-Corp

Exploring Corporate Strategy Gerry Johnson

Exploring Corporate Strategy By Gerry Johnson

Exploring Corporate Strategy by Gerry Johnson


$41,99
Condition - Like New
Only 1 left

Summary

An extensive process of market research and product development has formed the basis for this new edition. It covers all of the underlying concepts, processes of development and analytical methods of corporate strategy within a variety of organizations.

Exploring Corporate Strategy Summary

Exploring Corporate Strategy: Text and cases by Gerry Johnson

The sixth edition of internationally acclaimed strategy volume retains the established strengths of previous editions while updating and revising material to address today's corporate climate. The book builds on the practice of strategic management and blends theory with practice with case studies for experiential learning that allow readers to apply concepts and theories and build their own. The book emphasizes the importance of a clear analysis of the strategic situation facing the organization and a rational assessment of future options as it draws on the growing research and literature on decision-making processes within a political and cultural context. The volume comprehensively addresses the strategic position, strategic capability, expectations and purposes, corporate-and business-level strategy, directions and methods of development, strategy into action, and managing strategic change plus it includes extensive case studies. For managers and potential managers.

Table of Contents

PART I: INTRODUCTION 1 Corporate Strategy: An Introduction 2 Understanding Strategy Development PART II: THE STRATEGIC POSITION 3 The Environment 4 Strategic Capability 5 Expectations and Purposes Commentary on Part II Coping with Complexity: the business idea PART III: STRATEGIC CHOICES 6 Corporate Strategy 7 Business-level Strategy 8 Directions and Methods of Development Commentary on Part III Strategy Selection PART IV: STRATEGY INTO ACTION 9 Organising for Success 10 Enabling Success 11 Managing Strategic Change Commentary on Part IV Strategy into Action Case Studies

Additional information

GOR010325199
9780273651123
0273651129
Exploring Corporate Strategy: Text and cases by Gerry Johnson
Used - Like New
Paperback
Pearson Education Limited
2001-11-22
1120
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
The book has been read, but looks new. The book cover has no visible wear, and the dust jacket is included if applicable. No missing or damaged pages, no tears, possible very minimal creasing, no underlining or highlighting of text, and no writing in the margins

Customer Reviews - Exploring Corporate Strategy