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Exploring Corporate Strategy Gerry Johnson

Exploring Corporate Strategy By Gerry Johnson

Exploring Corporate Strategy by Gerry Johnson


$57.99
Condition - Very Good
7 in stock

Summary

An extensive process of market research & product development has formed the basis for this new edition. It covers all of the underlying concepts, processes of development & analytical methods of corporate strategy within a variety of organisations.

Exploring Corporate Strategy Summary

Exploring Corporate Strategy: Text & Cases by Gerry Johnson

Over 750,000 students worldwide have used this best-selling book to understand and explore strategic management through their academic and professional careers. "Available in two versions (Text and Text & Cases),"Exploring Corporate Strategy"has established a reputation as a pre-eminent textbook in its field, based upon the expertise of authorship, range of cases, depth of commentary and wealth of supporting resources. The 8th edition builds on these strengths, including coverage of key topic areas in this fast-moving discipline such as internationalisation, innovation and entrepreneurship. It is written for students of Strategic Management at all levels.

About Gerry Johnson

Gerry Johnson is Professor of Strategic Management at Lancaster University. Kevan Scholes is Visiting Professor of Strategic Management at Sheffield Hallam University. Richard Whittington is Professor of Strategic Management at University of Oxford.

Table of Contents

1 Introducing Strategy THE STRATEGIC POSITION 2 The Environment 3 Strategic Capability 4 Governance and Stakeholders 5 Strategy and Culture STRATEGIC CHOICES 6 Business-level strategy 7 Innovation & Entrepreneurship 8 Corporate Diversity 9 International strategy 10 Directions & Methods STRATEGY INTO ACTION 11 Organising for success 12 Enabling success 13 Managing change STRATEGY DEVELOPMENT 14 Strategy development Processes 15 The Practice of Strategy EPILOGUE: THE STRATEGY LENSES

Additional information

GOR001548228
9780273711926
027371192X
Exploring Corporate Strategy: Text & Cases by Gerry Johnson
Used - Very Good
Paperback
Pearson Education Limited
2007-12-07
920
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us

Customer Reviews - Exploring Corporate Strategy