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Exploring Strategy By Gerry Johnson

Exploring Strategy by Gerry Johnson

Condition - Very Good
$67.99
Only 3 left

Summary

This title includes coverage of key topic areas in this fast-moving discipline such as internationalisation, mergers, innovation and entrepreneurship, and corporate strategy and diversification. It is written for students of strategic management at all levels.

Exploring Strategy Summary

Exploring Strategy: Text & Cases by Gerry Johnson

Exploring Strategy offers an outstanding and engaging real-world view of strategy. It equips readers with a detailed understanding of the issues and techniques of strategy, using illustration and application to make sense of the subject. With unique and powerful learning tools such as engaging case studies, a new strategy simulation and video assignments and having sold over 900,000 copies worldwide, Exploring Strategy provides a proven high quality resource that you can't do without.

  • Explore hot topics in cutting edge issues such as innovation and entrepreneurship, strategic change and acquisitions and alliances.
  • Consider the 'key debates' and the different strategy 'lenses' to get new perspectives and set you on your way to better grades in your assignments and exams.
  • Follow up on the recommended readings at the end of each chapter. They will enhance your learning and give you an extra edge in your course work.
  • Put yourself in the driving seat with the Strategy Experience simulation, which gives you practical hands-on experience of strategic decision-making in organisations.
  • Create a personalised study plan that identifies your strengths and weaknesses, then recommends a tailored set of resources that will help to develop your understanding of strategy.
  • Download audio and video resources, including case studies on IKEA, Land Rover and the Eden Project, that put a spotlight on strategy in practice.

Table of Contents

1 Introducing Strategy

Part I - THE STRATEGIC POSITION

Introduction to Part I
2 The environment
3 Strategic Capabilities
4 Strategic Purpose
5 Culture and Strategy

Commentary on Part I The Strategic Position

Part II - STRATEGIC CHOICES

Introduction to Part II

6 Business Strategy
7 Corporate strategy and diversification
8 International strategy
9 Innovation and entrepreneurship
10 Mergers, acquisitions and alliances

Commentary on Part II Strategic Choices

Part III - STRATEGY IN ACTION

Introduction to Part III

11 Evaluation strategies
12 Strategy development processes
13 Organising for success
14 Leadership and strategic change
15 The practice of strategy

Commentary on Part III Strategy in Action

Additional information

GOR005376927
9780273732020
0273732021
Exploring Strategy: Text & Cases by Gerry Johnson
Used - Very Good
Paperback
Pearson Education Limited
2010-12-09
808
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us

Customer Reviews - Exploring Strategy