This package includes a physical copy of Fundamentals of Strategy, by Johnson, Whittington & Scholes as well as access to MyStrategyLab and the The Strategy Experience simulation.
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Fundamentals of Strategy is a concise version of the market-leading text Exploring Strategy. It has been developed for students on short courses in strategy - for example, doing an initial course at undergraduate, postgraduate or post-experience level, or studying strategy as part of a wider degree in the arts, sciences or engineering. The book comprises 10 chapters, and focuses on the analysis and formulation of strategy.
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"Used in combination with a customised book and a well planned pedagogic sequence, MyStrategyLab proved to be very useful in enriching the students' learning process."
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With MyStrategyLab, students gain knowledge that they will use throughout their lives, and universities gain a partner deeply committed to helping students and educators achieve their goals.
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6.Corporate strategy and diversification
9.Mergers, acquisitions and alliances
10.Strategy in action