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Fundamentals of Strategy, 2/e with MyStrategyLab and The Strategy Experience simulation By Gerry Johnson

Fundamentals of Strategy, 2/e with MyStrategyLab and The Strategy Experience simulation
by Gerry Johnson

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$24.49
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Developed for students on short courses in strategy for example, doing an initial course at undergraduate, postgraduate or post-experience level, or studying strategy as part of a wider degree in the arts, sciences or engineering, this book focuses on the analysis and formulation of strategy.
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Fundamentals of Strategy, 2/e with MyStrategyLab and The Strategy Experience simulation Summary


Fundamentals of Strategy, 2/e with MyStrategyLab and The Strategy Experience simulation by Gerry Johnson

This package includes a physical copy of Fundamentals of Strategy, by Johnson, Whittington & Scholes as well as access to MyStrategyLab and the The Strategy Experience simulation.

Your Instructor will need to provide you with a course ID in order for you to access MyStrategyLab and The Strategy Experience simulation.

Fundamentals of Strategy is a concise version of the market-leading text Exploring Strategy. It has been developed for students on short courses in strategy - for example, doing an initial course at undergraduate, postgraduate or post-experience level, or studying strategy as part of a wider degree in the arts, sciences or engineering. The book comprises 10 chapters, and focuses on the analysis and formulation of strategy.

MyLab and Mastering from Pearson improve results for students and educators. Used by over ten million students, they effectively engage learners at every stage.

"Used in combination with a customised book and a well planned pedagogic sequence, MyStrategyLab proved to be very useful in enriching the students' learning process."

Christophe Lejeune, lecturer, EM-Strasbourg Business School, University of Strasbourg, France

With MyStrategyLab, students gain knowledge that they will use throughout their lives, and universities gain a partner deeply committed to helping students and educators achieve their goals.

For students

  • Self-assessment and online gradebook Students of all abilities can work through the questions at their own pace, access related resources, and see instant feedback on their answers.

For educators

  • Online assignments, tests, quizzes can be easily created and assigned to students.
  • Gradebook: Assignments are automatically graded and visible at a glance.

Register now to benefit from these resources.

A student access code card is included with your textbook at a reduced cost. To register with your code, visit www.myStrategyLab.co.uk.

For educator access, contact your Pearson account manager. To find out who your account manager is, visit www.pearsoned.co.uk/replocator

For more instructor resources available with this title, visit www.pearsoned.co.uk

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Table of Contents


1.Introducing strategy

2.The environment

3.Strategic capabilities

4.Strategic purpose

5.Business strategy

6.Corporate strategy and diversification

7.International strategy

8.Innovation strategies

9.Mergers, acquisitions and alliances

10.Strategy in action

Appendices
Glossary
Index

Additional information

GOR005898038
Fundamentals of Strategy, 2/e with MyStrategyLab and The Strategy Experience simulation by Gerry Johnson
Gerry Johnson
Used - Very Good
Hardback
Pearson Education Limited
2011-12-01
284
0273757334
9780273757337
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us.