Free Shipping in Australia on over 5 million books in stock
Using Research in Public Relations By Glen M. Broom

Using Research in Public Relations

In Stock
$146.99
inc. GST

A reader-friendly guide to research methods used in public relations.

Only 1 left

Using Research in Public Relations Summary


Using Research in Public Relations: Applications to Program Management by Glen M. Broom

A reader-friendly guide to research methods used in public relations.

Why buy from World of Books

Our excellent value books literally don't cost the earth
Free delivery in Australia
Read more here
Every used book bought is one saved from landfill

Table of Contents


PART I.

1. The Role of Research in Public Relations.
2. Using Research to Plan Programs.
3. Using Research to Monitor Programs.
4. Using Research to Evaluate Programs.

PART II.

5. Designing the Research.
6. Sampling the Populations.
7. Making the Observations.
8. Taking the Measurements.

PART III.

9. Compiling and Organizing Data.
10. Describing the Findings.
11. Testing Relationships.
12. Testing for Causation and Change.

PART IV.

13. Interpreting and Reporting the Findings.
14. Using the Findings for Organizational Change.
Professional Ethics and Practices.
How to Select and Monitor Outside Research Consultants.
How to Conduct a Focus Group Study.
How to Construct Questionnaires.
How to Select Sample Size for Statistical Power.
How to Construct Samples for Random Digit Dialing.
How to Use a Table of Random Numbers.
How to Compute Completion, Response, Refusal, and Noncontact Rates.
How to Compute the Chi-Square Statistic.
How to Use a Table of Critical Chi-Square Values.
How to Interpret Contingency Tables.
Glossary of Research Terms.

Additional information

GOR008288828
Using Research in Public Relations: Applications to Program Management by Glen M. Broom
Glen M. Broom
Used - Very Good
Paperback
Pearson Education (US)
1989-08-02
450
0139391665
9780139391668
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us.