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Using Research in Public Relations By Glen M. Broom

Using Research in Public Relations by Glen M. Broom

Condition - Well Read
$52.99
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Summary

A reader-friendly guide to research methods used in public relations.

Using Research in Public Relations Summary

Using Research in Public Relations: Applications to Program Management by Glen M. Broom

A reader-friendly guide to research methods used in public relations.

Table of Contents

PART I.

1. The Role of Research in Public Relations.
2. Using Research to Plan Programs.
3. Using Research to Monitor Programs.
4. Using Research to Evaluate Programs.

PART II.

5. Designing the Research.
6. Sampling the Populations.
7. Making the Observations.
8. Taking the Measurements.

PART III.

9. Compiling and Organizing Data.
10. Describing the Findings.
11. Testing Relationships.
12. Testing for Causation and Change.

PART IV.

13. Interpreting and Reporting the Findings.
14. Using the Findings for Organizational Change.
Professional Ethics and Practices.
How to Select and Monitor Outside Research Consultants.
How to Conduct a Focus Group Study.
How to Construct Questionnaires.
How to Select Sample Size for Statistical Power.
How to Construct Samples for Random Digit Dialing.
How to Use a Table of Random Numbers.
How to Compute Completion, Response, Refusal, and Noncontact Rates.
How to Compute the Chi-Square Statistic.
How to Use a Table of Critical Chi-Square Values.
How to Interpret Contingency Tables.
Glossary of Research Terms.

Additional information

GOR011147904
9780139391668
0139391665
Using Research in Public Relations: Applications to Program Management by Glen M. Broom
Used - Well Read
Paperback
Pearson Education (US)
1989-08-02
450
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book. We do our best to provide good quality books for you to read, but there is no escaping the fact that it has been owned and read by someone else previously. Therefore it will show signs of wear and may be an ex library book

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