Free Shipping In Australia
Currency:
AUD $ AUD
The Reality Of Global Brands: Cases And Strategies For Successful International Brand Management By Graham Hankinson

The Reality Of Global Brands: Cases And Strategies For Successful International Brand Management
by Graham Hankinson

In Stock
$10.49
+10% GST
This work covers all aspects of creating and managing brands within an international context, ranging from broad strategies worldwide to brand communication and promotion. Every chapter is backed up by researched and illustrated case studies of large organizations, such as Smirnoff and Sony.
Only 3 left

The Reality Of Global Brands: Cases And Strategies For Successful International Brand Management Summary


The Reality Of Global Brands: Cases And Strategies For Successful International Brand Management by Graham Hankinson

Unfortunately we do not have a summary for this item at the moment

Why buy from World of Books

Our excellent value books literally don't cost the earth
Free delivery in Australia
Read more here
Every used book bought is one saved from landfill

Table of Contents


Brands in a global context; identifying international market segments; brand research for international markets; international brand communications; managing the international brand portfolio; the pricing of international brands; global distribution; international corporate identity; organizational issues; international branding and the law.

Additional information

GOR001632789
The Reality Of Global Brands: Cases And Strategies For Successful International Brand Management by Graham Hankinson
Graham Hankinson
Used - Very Good
Paperback
McGraw-Hill Education - Europe
1996-07-01
272
0077090020
9780077090029
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us.