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Starting an Online Business For Dummies By Greg Holden

Starting an Online Business For Dummies

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This guide shows readers how to establish a successful business presence online. It provides the fundamentals of creating a viable online business plan, along with examples of successful online businesses.

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Starting an Online Business For Dummies Summary


Starting an Online Business For Dummies by Greg Holden

Do you come up with innovative business plans in your sleep? Are you ready to leave that dot-com and act on your own dream? If you've been thinking about starting your own business and want to see what it takes, or if you've already begun and want some advice, look no further than Starting an Online Business For Dummies, 2nd Edition. Find out what you need and how you need to think in order to start your new online venture. This book shows you how to ...* Construct an irresistible Web site that anchors your business. * Advertise your idea to the general public.* Enable customers to conduct online transactions.* Build and maintain customer loyalty.* Consider general security methods, copyrights, trademarks, and other legal concerns. Starting an Online Business For Dummies, 2nd Edition, makes finding help easy with its 36-page Internet directory, which directs you to useful Web sites and other Internet resources of special interest to individuals starting an online business. The book's bonus CD-ROM includes trial versions of HotDog Professional, NetObjects Fusion, and Basic Bookkeeping for Windows.

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About Greg Holden


Greg Holden is founder and president of a small business called Stylus Media, which is a group of editorial, design, and computer professionals who produce both print and electronic publications. The company gets its name from a recording stylus, that reads the traces left on a disk by voices or instruments and translates those signals into electronic data that can be amplified and enjoyed by many. One of the ways Greg enjoys communicating is through explaining technical subjects in nontechnical language by writing computer books, which help other people use the Web to share their own personal and professional interests. Starting an Online Business For Dummies is his ninth book. Recently, Greg also coordinated a chat event on the Internet, prepared content for a CD--ROM tutorial that shows small business owners how to create their own Web sites, and helped produce technical manuals on Java and Lotus Notes.

Table of Contents


Introduction. Part I: Starting Your Own Online Business. Chapter 1: Opening Your Own Online Business in Ten Easy Steps. Chapter 2: Setting Your Sights on Success. Chapter 3: Your Online Business Equipment List. Part II: Putting Your Web Site to Work. Chapter 4: Choosing Your Web Host and Design Tools. Chapter 5: Organizing and Designing Your Business Site. Chapter 6: Adding Content and Interactivity to Your Site. Chapter 7: Marketing to a Worldwide Audience. Part III: Promoting Your Online Business. Chapter 8: Conducting E--Commerce on Your Site. Chapter 9: Service with a Virtual Smile. Chapter 10: Market, Technical, and Business Research. Chapter 11: Advertising and Publicity. Part IV: Law, Security, and Accounting. Chapter 12: Security for Your Commerce Site. Chapter 13: Keeping It All Legal. Chapter 14: Online Business Accounting Tools. Part V: The Part of Tens. Chapter 15: Ten Ways to Boost Your Online Business. Chapter 16: Ten Online Commerce Pitfalls to Avoid. Chapter 17: Ten Online Business Secrets. Appendix: About the CD System Requirements. Index.

Additional information

GOR001762249
Starting an Online Business For Dummies by Greg Holden
Greg Holden
Used - Very Good
Hardback
John Wiley & Sons Inc
2000-02-03
408
0764506889
9780764506888
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us.