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The Discourse of Advertising By Guy Cook

The Discourse of Advertising by Guy Cook

Condition - Very Good
$17.19
5 in stock

Summary

Examines the discourse of advertising in relation to literature and literary theory, and considers the social function of adverts.

The Discourse of Advertising Summary

The Discourse of Advertising by Guy Cook

This comprehensive introduction to advertising discourse examines the language of contemporary advertising, not as an isolated object, but in complex interaction with the texts around it, with music and pictures and, importantly, with the people who make and experience it. Clearly explaining relevant theories of linguistics and poetics, each chapter ends with a series of stimulating exercises, and theoretical discussion is accompanied by examples from literary and sub-literary texts and recent advertisements. Putting forward the controversial view that adverts answer a need for play and display in contemporary society, Guy Cook explores the social function of advertising, moving from the uses of sound and sight, through creativity and word play to the poetic intricacies of the text to assess the effect of these on the people who receive adverts everyday, and whose identity is partly constructed by them.

Additional information

GOR001808585
9780415041713
0415041716
The Discourse of Advertising by Guy Cook
Used - Very Good
Paperback
Taylor & Francis Ltd
1992-11-26
272
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us

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