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Product Standardization and Competitive Strategy By H.Landis Gabel

Product Standardization and Competitive Strategy by H.Landis Gabel

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Product Standardization and Competitive Strategy Summary

Product Standardization and Competitive Strategy by H.Landis Gabel

These papers are the result of a symposium held at INSEAD in June 1986 entitled ``Product Standardization as a Tool of Competitive Strategy''. The aim was to bring together a set of original studies focusing on the way managers view decisions on product competition strategy when compatibility or incompatibility are the crucial issues. With studies of diverse products and industries, one can generate a set of inductive hypotheses complementary to, but richer than, the deductive hypotheses that come from the optimizing models that have recently appeared in the economics literature. At the same time, one can refute, tentatively support, or at least qualify and elaborate upon these deductive hypotheses and complement the few existing large-scale statistical studies of the causes and effects of standards.

Table of Contents

Competition, Compatibility and Standards: The Economics of Horses, Penguins and Lemmings (J. Farrell and G. Saloner). Standardization in Multi-Component Industries (C. Matutes and P. Regibeau). Japanese Standards: A Barrier to Trade? (D.J. Lecraw). Technology, Standards, and Markets: A Market Institutionalization Perspective (N.M. Reddy). Technical Standards and Competition in the Microcomputer Industry (M. Hergert). Open Standards in the European Computer Industry: the Case of X/OPEN (H.L. Gabel). Conflict and Cooperation in the Establishment of Telecommunications and Data Communications Standards in Europe (H. Collins). Public Policy and Corporate Strategies in the AM Stereo Market (S.V. Berg). Standardization and Competitiveness: Private and Public Strategies in the EC Color TV Industry (J. Pelkmans and R. Beuter). The Impact of Standards on Technology-Based Industries: The Case of Numerically Controlled Machine Tools in Automated Batch Manufacturing (A.N. Link and G. Tassey). Industry Standard Microprocessors and the Strategy of Second-Source Production (G.M.P. Swann). The Role of Standardization in Shared Bank Card Systems (A. Phillips). The Effects of Product Standardization on Competition: Octane Grading of Petrol in the UK (R.M. Grant). Conclusion.

Additional information

Product Standardization and Competitive Strategy by H.Landis Gabel
Used - Very Good
Elsevier Science & Technology
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us

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