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Marketing the City H. Smyth

Marketing the City By H. Smyth

Marketing the City by H. Smyth

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Summary

This book assesses the value of flagship developments and draws out lessons for best policy and practice.

Marketing the City Summary

Marketing the City: The role of flagship developments in urban regeneration by H. Smyth

first book to explore dilemmas of incorporating people as a part of the product through case study projects

presents a wide range of detailed case studies

examines the links between city economics, post-modern culture and marketing cities

includes best practice recommendations and addresses practical concerns

Marketing the City Reviews

'This book contains important messages for policy makers and practitioners...The case studies were especially helpful and interesting.' - Journal of Property Research

About H. Smyth

H. Smyth

Table of Contents

Preface. Acknowledgements. City vision and 'flagship' developments. Context for urban policy and marketing the city. Research approach. Marketing framework. Project management. Project impact. Case studies. The Watershed Complex. The International Convention Centre. The Hyatt Regency Hotel. Brindley Place and the National Indoor Arena. Theatre Village. Byker Wall. Implications of flagships for urban regeneration and marketing. Future development and city visions. Notes. References. Index.

Additional information

NPB9780419186106
9780419186106
0419186107
Marketing the City: The role of flagship developments in urban regeneration by H. Smyth
H. Smyth
New
Hardback
Taylor & Francis Ltd
1993-12-02
312
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
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Customer Reviews - Marketing the City