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The Early Advertising Scene By Harden B. Leachman

The Early Advertising Scene by Harden B. Leachman

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$93.29
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This book will be specially printed for your order, which means it may take a little longer to arrive (5 days). We do this to cut down on waste & to help protect our planet.

The Early Advertising Scene Summary

The Early Advertising Scene by Harden B. Leachman

Few of us realize how many of our modern comforts we owe to advertising. This fascinating volume provides a history of early American advertising, in a pre-regulation age when all manner of schemes thrived in an advertising free-for-all. As well as examining advertising techniques at the turn of the twentieth century the book also discusses practices and conditions in the fields of advertising, newspaper and magazine publishing, manufacturing and merchandising.

About Harden B. Leachman

Multivolume collection by leading authors in the field

Table of Contents

1. Dallas 2. Kansas City 3. Saint Louis 4. An Observation Post 5. Chicago 6. Street Scene 7. New York.

Additional information

NLS9781138989092
9781138989092
1138989096
The Early Advertising Scene by Harden B. Leachman
New
Paperback
Taylor & Francis Ltd
2015-12-21
256
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
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