Connecting with Your Customers by Harvard Business School Press
Companies today must learn how to forge a more valuable connection with their customers and deliver unprecedented results. In this concise, engaging volume, managers will find the ideas and tools for understanding customers' needs, communicating with customers, and enhancing their loyalty. No matter where you work in your organisation, you can get to know your customers better - and generate valuable results for your company. "Connecting with Your Customers" provides tested strategies for forging positive relationships with customers.