Measuring Customer Satisfaction: Development and Use of Questionnaires by HAYES
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Measuring Customer Satisfaction
Summary
This second edition of the text provides detailed information on how to construct, evaluate and use questionnaires for measuring customer satisfaction levels.
Measuring Customer Satisfaction Summary
Table of Contents
Determining customer requirements; reliability and validity; customer satisfaction questionnaires construction - item, generation, response format, and item selection; sampling methods; using customer satisfaction questionnaires; examples of customer satisfaction questionnaires.
Additional information
CIN087389362XVG
9780873893626
087389362X
Measuring Customer Satisfaction: Development and Use of Questionnaires by HAYES
Used - Very Good
Hardback
McGraw-Hill Education - Europe
19980101
285
N/A
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