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Mastering Global Business By HEC

Mastering Global Business
by HEC

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Making sense of what the real issues are for globalization is a challenge in today's business world. Developing and sustaining a position as a global power-house is paramount. This book is a single source guide to the theories and practices underpinning this phenomenon: globalization.
5 in stock

Mastering Global Business Summary

Mastering Global Business: your single source guide to becoming a master of global business by HEC

Globalization. The most over-used word in business. What does it actually mean for your company? How do you make sense of what the real issues are for global businesses? How can you make your business truly global?

Global companies are local everywhere and foreign nowhere. Easy to say, but hard to do.

Managers need to learn how to handle brands, technologies, information, finance and people, innovatively and on a global scale, without creating stifling bureaucracies.

Here is your single source guide to becoming a master of global business.

Featuring the brightest business minds on the biggest global business topics, including:

Jacques Horovitz

on global retailing, Jean-Pierre Jeannet on global strategy, Donald A Marchand on global IT, Sydney Finkelstein on cross-boarder M&A, Vijay Govindarajan and Anil K Gupta on turning global presence into global success, Alan Rugman on multi-national enterprises, James Brian Quinn on innovation, Jean-Pierre Lehmann on national politics and global business, Rory F Knight on global finance, Michel J Lebas on managing foreign subsidiaries, Bernard Garrette and Pierre Dussauge on strategic alliances, Jean-Paul Larcon on Central Europe, William A Fischer and Dominique V Turpin on China...

What's inside:

`[Companies] face the pressing need to develop a cadre of managers who can view the new opportunities according to a global mindset'

Jean-Pierre Jeannet, p 31

`Managers are not born global - they acquire global brains...'

Vladimir Pucik, p 147

`The days of sustained competitive advantage based on quality, competencies and entry barriers are over'

Richard A D'Aveni, p 58

`Companies are beginning to turn local corporate governance regimes to competitive advantage'

Rory F Knight, p 254

`Global presence does not automatically ensure competitive advantage'

Vijay Govindarajan & Anil K Gupta, p 42


Financial Times Mastering : World-class thinking from the frontiers of innovation.

Based on the hugely popular Mastering inserts run by the FT newspaper, the Financial Times Mastering series covers every essential element of business.

Each book brings readers the latest ideas and innovations in a key business area in a structured, comprehensive and highly accessible format.

Featuring the brightest business minds on the biggest business topics, they are your single-source guides to cutting-edge thought leadership.

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Table of Contents

1. As business goes global
2. Gaining global competitiveness
3. Techno-world
4. Creating the global organization
5. Controlling the global organization
6. Cross-cultural management and leadership
7. Reaching the global customer
8. Navigating the tides of global finance
9. Good citizenship: business and the state
10. Regional perspectives
Subject index
Name index
Organization index

Additional information

Mastering Global Business: your single source guide to becoming a master of global business by HEC
Used - Very Good
Pearson Education Limited
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us.