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Leadership in Action By Helmut Maucher

Leadership in Action

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In this text, Helmut Maucher presents his management style and philosophy, namely management by provocation. He is well-versed in matters of leadership on the global frontier and provides readers with an inside look at Nestle's operations and the secrets of its success.

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Leadership in Action Summary


Leadership in Action: Tough-minded Strategies from the Global Giant by Helmut Maucher

Helmut Maucher's preferred leadership style is management by provocation. He is a straight-talking industrialist who scoffs at common wisdom and generates uncommon sales and profit growth, year after year. In this book Maucher speaks out on his management style and philosophy, illustating his views with his own sucesses. "Leadership in Action" presents Maucher's insights into a wide array of management and marketing issues facing multi-national corporations. How do corporations handle multilingual, multicultural differences among employees and consumers? Can acquisitions be used as elements in a marketing strategy? What is the role of business in problems such as world hunger? These questions are of growing importance to managers around the world and Maucher's experiences may open their eyes to new realities. Helmut Maucher is knowledgable in matters of leadership on the global frontier and offers an inside look at Nestle's operations and the secrets of its success.

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Additional information

GOR003305108
Leadership in Action: Tough-minded Strategies from the Global Giant by Helmut Maucher
Helmut Maucher
Used - Very Good
Hardback
McGraw-Hill Education - Europe
1994-06-01
160
0070410410
9780070410411
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us.