Free Shipping in Australia on over 5 million books in stock
Integrated Marketing Communications By Ian Linton

Integrated Marketing Communications

Used Price
$17.49
inc. GST
Free Shipping in Australia
Explores an integrated approach to marketing which ensures a single, powerful communications strategy supporting developments across all critical marketing activities. The text shows how consistent messages and visual standards strengthen the corporate image and provide better value for money.

Only 1 left


Integrated Marketing Communications Summary


Integrated Marketing Communications by Ian Linton

This study describes an integrated approach to marketing which ensures a single, powerful communications strategy supporting developments across all critical marketing activities. The text shows how consistent messages and visual standards strengthen the corporate image and provide better value for money. It aims to: identify the areas where integrated marketing communciations are essential to achieving key objectives; assess opportunities for improving lines of communication; identify key tasks and critical areas; and allocate the right level of resources.

Customer Reviews - Integrated Marketing Communications


Why buy from World of Books

Our excellent value books literally don't cost the earth
Free delivery in Australia
Read more here
Every used book bought is one saved from landfill

Integrated Marketing Communications Reviews















































Table of Contents


Major issues facing communications specialists; integrated communications approach; elements of an integrated communications strategy; integrated communications in action; managing integrated communications programmes.

Additional information

GOR002017639
Integrated Marketing Communications by Ian Linton
Ian Linton
Marketing Series: Practitioner
Used - Very Good
Paperback
Taylor & Francis Ltd
1995-01-16
136
0750619384
9780750619387
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us.