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AQA Business for AS (Marcouse) By Ian Marcouse

AQA Business for AS (Marcouse) by Ian Marcouse

Condition - Very Good
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Develop understanding of business arguments and reasoning, with a clear progression pathway and case studies that illustrate core points.

AQA Business for AS (Marcouse) Summary

AQA Business for AS (Marcouse) by Ian Marcouse

Exam Board: AQA
Level: AS/A-level
Subject: Business
First Teaching: September 2015
First Exam: June 2016

Develop understanding of business arguments and reasoning, with a clear progression pathway and case studies that illustrate core points.

Ian Marcouse has been trusted by Business students for over 15 years and his updated textbook has been fully revised to reflect the 2015 AQA Business specification, giving you up-to-date material that supports your teaching and student's learning.

- Guides students through the content in an easy to understand way, with the new 'logic chain' feature at the start of every chapter showing them the progression clearly
- Helps students apply their knowledge and analyse business data with real business examples throughout
- Consolidates students' learning and prepares them for assessment with the workbook feature at the end of every chapter containing knowledge check and practice questions

About Ian Marcouse

Ian Marcouse is a former Chief Examiner as well as bestselling Business author. He launched the A-Z brand and has published several successful books as well as editing Business Review magazine.

Table of Contents

  • Section 1: What is Business?
    • Chapter 1: Understanding the nature and purpose of business
    • Chapter 2: Different business forms
    • Chapter 3: Issues in understanding different business forms
    • Chapter 4: Understanding that businesses operate within an external environment
  • Section 2: Managers, leadership and decision-making
    • Chapter 5: What managers do
    • Chapter 6: Types of management and leadership styles and their effectiveness
    • Chapter 7: Understanding management decision-making
    • Chapter 8: Decision trees
    • Chapter 9: Opportunity cost
    • Chapter 10: Understanding the role and importance of stakeholders
  • Section 3: Decision-making to improve marketing performance
    • Chapter 11: Marketing and decision-making
    • Chapter 12: Marketing and competitiveness
    • Chapter 13: Setting marketing objectives
    • Chapter 14: Understanding markets
    • Chapter 15: Market research and sampling
    • Chapter 16: The interpretation of marketing data
    • Chapter 17: Price and income elasticity of demand
    • Chapter 18: Market data and analysis
    • Chapter 19: Segmentation, targeting and positioning
    • Chapter 20: Niche and mass marketing
    • Chapter 21: Marketing mix: 7Ps
    • Chapter 22: Product decisions: product life cycle and product portfolio
    • Chapter 23: Pricing decisions
    • Chapter 24: Place and promotion decisions
    • Chapter 25: Integrating the marketing mix
  • Section 4: Decision-making to improve operational performance
    • Chapter 26: Setting operational objectives
    • Chapter 27: Efficiency and labour productivity
    • Chapter 28: Lean production
    • Chapter 29: Capacity utilisation
    • Chapter 30: Technology and operational efficiency
    • Chapter 31: Analysing operational performance
    • Chapter 32: Improving quality
    • Chapter 33: Managing supply chains
    • Chapter 34: Managing inventory
    • Chapter 35: Decision-making to improve operational performance
  • Section 5: Decision-making to improve financial performance
    • Chapter 36: Financial objectives
    • Chapter 37: Calculating revenue, costs and profit
    • Chapter 38: Break-even analysis
    • Chapter 39: Cash flow management
    • Chapter 40: Budgets and budgeting
    • Chapter 41: Profit and how to increase it
    • Chapter 42: Cash flow versus profit
    • Chapter 43: Sources of finance
    • Chapter 44: Decision-making to improve financial performance
  • Section 6: Decision-making to improve human resource performance
    • Chapter 45: Setting human resource objectives
    • Chapter 46: Motivation and engagement in theory
    • Chapter 47: Motivation and engagement in practice
    • Chapter 48: Improving organisational design
    • Chapter 49: Managing the human resource flow
    • Chapter 50: Improving employer-employee relations
    • Chapter 51: Analysing human resource performance
    • Chapter 52: Decision-making and improved HR performance

Additional information

AQA Business for AS (Marcouse) by Ian Marcouse
Used - Very Good
Hodder Education
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us

Customer Reviews - AQA Business for AS (Marcouse)