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AQA Business Studies for AS By Ian Marcouse

AQA Business Studies for AS by Ian Marcouse

Condition - Very Good
Out of stock


The new edition of the bestselling comprehensive AQA AS business studies textbook by Ian Marcouse, the leading name in business studies.

AQA Business Studies for AS Summary

AQA Business Studies for AS by Ian Marcouse

This latest edition offers unrivalled depth and authority, helping students prepare for their exams. - Hundreds of new case studies that can be used for homework or the classroom - Up-to-date with recent world economic and financial events and putting them into the context of AQA Business Studies - Authoritative and in-depth coverage will give you the knowledge of business studies to achieve the very best grades Answers to the questions and activities in the book can be found in AQA Business Studies for AS (Marcouse): Answers and Resources Dynamic Learning which can be purchased via

About Ian Marcouse

Ian Marcouse is a former Chief Examiner for Business Studies for a major awarding body and is an experienced teacher. He is Founding Editor of Business Review magazine and his previous books include The Complete A-Z Business Studies Handbook. The author team for the new edition is: Ian Marcouse, Andrew Gillespie, Malcolm Surridge, Naomi Birchall, Marie Brewer and Andrew Hammond.

Table of Contents

Starting a business 1 Enterprise and entrepreneurs 2 Identifying business opportunities 3 Protecting business ideas 4 Developing business plans 5 Key concepts in business start-up 6 Choosing the right legal structure Getting the start-up right 7 Market research 8 Understanding markets 9 Sources of finance 10 Location factors for a business start-up 11 Employing people Financial planning 12 Calculating revenue, costs and profit 13 Break-even analysis 14 Cash flow management and forecasting 15 Setting budgets 16 Assessing business start-ups Finance 17 Using budgets 18 Improving cash flow 19 Measuring and increasing profit 20 Cash flow vs profit 21 Integrated finance People in business 22 Productivity and performance 23 Organisational structure 24 Measuring the effectiveness of the workforce 25 Recruitment and training 26 Motivation in theory 27 Motivation in practice 28 Integrated people in organisations Operations management 29 Introduction to operations management 30 Customer service 31 Effective quality management 32 Working with suppliers 33 Capacity utilisation 34 Making operational decisions 35 Using technology in operations 36 Integrated operations management Marketing and the competitive environment 37 An introduction to effective marketing 38 Niche versus mass marketing 39 Designing an effective marketing mix 40 Product and product differentiation 41 Product life cycle and portfolio analysis 42 Promotion 43 Pricing 44 Price elasticity of demand 45 Place 46 Marketing and competitiveness Exam success 47 A-grade concepts for AS-level 48 Tackling AQA Unit 1 49 Mock exam for Unit 1 50 Tackling AQA Unit 2 51 Mock exam for Unit 2

Additional information

AQA Business Studies for AS by Ian Marcouse
Used - Very Good
Hodder Education
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us

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