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Edexcel Business Studies for GCSE By Ian Marcouse

Edexcel Business Studies for GCSE by Ian Marcouse

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Summary

The essential textbook for the core units of the latest suite of Edexcel Business Studies qualifications written by the best known figure in the field.

Edexcel Business Studies for GCSE Summary

Edexcel Business Studies for GCSE by Ian Marcouse

Edexcel Business Studies for GCSE is a reliable and accessible textbook for the latest suite of Edexcel GCSE Business specifications. Fully trialled, this resource covers the Introduction to Small Business and Building a Business units.

The book is written in a lively and accessible manner by the leading author and authority on Business Education in the UK.

Edexcel Business Studies for GCSE:
- Ensures that students will study the correct topics to the appropriate level of depth required by the specification, and motivates and prepares students to achieve the best possible results- Engages students with numerous activities and exercises for classroom and homework use- Motivates students with real-life case studies and examples - Supports exam preparation with exam tips and exam-style questions
Accompanying Dynamic Learning online resources provide full interactive classroom and assessment support. Visit www.dynamic-learning.co.uk to start your free trial.

About Ian Marcouse

Ian Marcouse is an experienced teacher and the Founding Editor of Business Review magazine.

Michelle Billington is Senior Learning Manager of Business, Enterprise and ICT at Moor Park Business and Enterprise School, Preston.

Louise Stubbs is Assistant Headteacher at Great Sankey High School, Warrington.

Table of Contents

Contents Using this book Acknowledgements Section 1: Spotting a Business Opportunity 1. An introduction to business enterprise 2. Understanding customer needs 3. Customer demand 4. Market mapping 5. Competition - role and limitations 6. Analysing competitor strengths and weaknesses 7. Understanding the need to add value 8. Invention and innovation 9. Assessing a franchise opportunity Section 2: Showing Enterprise 10. Introduction to enterprise skills 11. Thinking creatively 12. Deliberate creativity 13. Business risks and rewards 14. Calculated risks 15. Other enterprise qualities Section 3: Putting a Business Idea into Practice 16. Introduction to getting it right 17. Estimating revenue 18. Estimating costs 19. Calculating and using profit 20. The role and importance of cash 21. Forecasting cash flow 22. Raising finance 23. Objectives when starting up Section 4: Making the Start-up Effective 24. Introduction to effective start-up 25. Customer focus and the marketing mix 26. Is the customer always right? 27. Limited versus unlimited liability 28. Start-up legal and tax issues 29. Effective, on-time delivery 30. Recruiting the right staff 31. Staff training 32. Motivation Section 5: Understanding the Economic Context 33. Introduction to the economic context 34. Demand and supply 35. Prices in commodity markets 36. Interest rates 37. Exchange rates 38. Changes in economic activity 39. Forecasting economic activity 40. Stakeholders 41. The effect of business and economic activity on stakeholders Section 6 Marketing 42. Market Research 43. Product trial and repeat purchase 44. Product life cycle 45. Boston Matrix 46. Branding 47. Marketing Mix Section 7 Meeting Customer Needs 48. Introduction to Meeting customer needs 49. Design and R&D 50. Managing Stock 51. Managing Quality 52. Cost effective operations 53. Effective customer service 54. Consumer protection Section 8 Effective Financial Management 55. How to improve cash flow 56. How to improve profit 57. Break-even 58. Financing Growth Section 9 Effective People Management 59. Organisational structure 60. Motivation 61. Communication 62. Remuneration Section 10 The Wider World 63. Ethics 64. Environmental issues 65. Economic issues 66. The government and the EU

Additional information

GOR008512845
Edexcel Business Studies for GCSE by Ian Marcouse
Used - Like New
Paperback
Hodder Education
2009-04-24
408
0340985836
9780340985830
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
The book has been read, but looks new. The book cover has no visible wear, and the dust jacket is included if applicable. No missing or damaged pages, no tears, possible very minimal creasing, no underlining or highlighting of text, and no writing in the margins

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