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GCSE Business Studies By Ian Marcouse

GCSE Business Studies by Ian Marcouse

Condition - Good
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A great new book to bring your GCSE classes to life.

GCSE Business Studies Summary

GCSE Business Studies: Introduction to Enterprise by Ian Marcouse

A great new book to bring your GCSE classes to life. Stimulate your students with clear explanations and lots of relevant case studies about setting up and running a business. This full-colour textbook is written by Ian Marcouse and contains all you need to ensure a successful business studies course. Covering everything your students need to succeed, it is written in short units of two to four pages that contain: * succinct explanations of key business concepts * examples and case studies from a wide variety of resources * key terms * a wealth of activities and questions * practice questions to ensure students are exam-ready * attractive photos and illustrations * clear and appealing layout. The textbook is accompanied by a teacher's guide that provides answers.

About Ian Marcouse

Ian Marcouse was Chief Examiner for AQA Business Studies A level for over 10 years, and wrote the current syllabus. He is a consultant to QCA and the BBC and Founding Editor of Business Review magazine. A leading author, his titles include the best-selling text book Business Studies.

Table of Contents

Spotting a business opportunity; An introduction to business enterprise; Understanding customer needs; Customer demand; Market mapping; Competition - role and limitations; Analysing competitor strengths and weaknesses; Understanding the need to add value; Invention and innovation; Assessing a franchise opportunity; Showing enterprise; Introduction to enterprise skills; Thinking creatively; Deliberate creativity; Business risks and rewards; Calculated risks; Other enterprise qualities; Putting a business idea into practice; Introduction to getting it right; Estimating revenue; Estimating costs; Calculating and using profit; The role and importance of cash; Forecasting cash flow; Raising finance; Objectives when starting up; Making the start-up effective; Introduction to effective start-up; Customer focus and the marketing mix; Is the customer always right?; Limited versus unlimited liability; Start-up legal and tax issues; Effective, on-time delivery; Recruiting the right staff; Staff training; Motivation; Understanding the economic context; Introduction to the economic context; Demand and supply; Prices in commodity markets; Interest rates; Exchange rates; Changes in economic activity; Forecasting economic activity; Stakeholders; The effect of business and economic activity on stakeholders.

Additional information

GCSE Business Studies: Introduction to Enterprise by Ian Marcouse
Used - Good
Hodder Education
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us

Customer Reviews - GCSE Business Studies