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Lettering and Logotypes J.M. Parramon

Lettering and Logotypes By J.M. Parramon

Lettering and Logotypes by J.M. Parramon


$15.49
Condition - Good
Only 2 left

Summary

An overview of the history of handwriting and graphic lettering, from the earliest written language to typesetting used in modern graphics. The development of printing is outlined as well, followed by a comparative study of Gothic, Roman and Latin letter types.

Lettering and Logotypes Summary

Lettering and Logotypes by J.M. Parramon

An overview of the history of handwriting and graphic lettering, from the earliest written language to typesetting used in creative, modern graphic design. The development of printing is outlined as well, from Gutenberg and Jenson to the present, followed by a comparative study of Gothic, Roman and Latin letter types. Logotypes are examined as a medium of communication. The author looks at the technical requirements of logos, their use as images, and how these images are associated with corporate and brand names. The survey includes discussions of phototypesetting and laser printing.

Additional information

GOR003943017
9780823027521
082302752X
Lettering and Logotypes by J.M. Parramon
Used - Good
Paperback
Watson-Guptill Publications
1991-12-01
112
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in good condition, but if you are not entirely satisfied please get in touch with us

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